DRIVING YOUR COMMUNICATION WITH HEART-BASED CONTENT

I want to share a message I received from one of my clients after revving up her content marketing.

“Amanda, I just wanted to reach out and let you know that I have gotten more responses from the article, email blast and social media post you helped me execute. I’ve gotten emails and even social media messages from people I haven’t heard from in years on my mailing list. They are all thanking me and telling me they enjoyed the article and how they hope they can come to an event I’m hosting soon. This is amazing!!!! I feel like I have stepped up to a new level in my communication and it wouldn’t have happened without you!”

The reason I’m sharing this with you is because most of my clients are creatives and transformational entrepreneurs who have the perfect platform to write heart-based content by sharing valuable stories and daring to be vulnerable while doing so.

Here are 5 things to keep in mind when you write from the heart...

1. Let Your Heart Take the Wheel

Write when you’re full of emotion because when you’re in that state, the words just flow out of you. The content may be raw at first, but that’s what you’re going for. The point is the speak from the heart and worry about editing the article at another time.

2. Don’t Worry About the Stats

In this day and age, it’s easy to place more importance on the article being seen and shared. If you focus on how many hits or shares you get and you start writing from that place, you are getting out of the heart space. The purpose of writing from the heart is just that, writing from the heart.

3. Be Your Topic’s Biggest Fan

There needs to be emotion behind those words, so make sure to choose a subject you feel passionate about. If you have a lot of experience with a particular topic, dive deeper into why you care so much about that and let that drive you and your words.

4. It’s Okay to Unlock the Doors

Dropping your guard and becoming vulnerable with your words is the quickest way to get in the heart space to share something of value that speaks to many. You are also more likely to be seen as authentic when you go there.

5. Pass the Time with a Story

To increase your engagement get personal. People are driven by their emotions, so for every article you write, tap into an emotion and tell a story which connects with your audience.

Driving Your Communication

Creating content delivers long-term value and it's one of the best ways to invest in your transformational business. All you need is to get into your heart space and invest your time!

The reason heart-based content delivers such value is because it's the cheapest way to demonstrate your knowledge and create a strong connection with your potential customers. Not only that, but every piece you write adds to your authentic voice, your message, and ultimately to your business expertise.

What happened after my client’s article was published is a testament to how powerful stories are and how being conscious about how you communicate can get you seen and heard, even when you aren’t selling a thing.

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