Car naming is an automotive topic that has always intrigued me. I had an aunt that always named her cars. Because of that influence, when I got my own, I did the same and still do to this day every time I get a new ride. BTW my car is a silver coupe called Luna (yes, I’m a Harry Potter fan from way back!).
Like naming your car, it’s popular to come up with a business name when you are starting out on the road to entrepreneurship. But nowadays there’s a new debate on whether you should use a personal name for your business or create a business name.
When deciding between the two, there’s bound to be a little anxiety. What should you do for YOUR business?
Don’t worry, I am going to break it down for you so you can decide...
The Pros & Cons of Creating a Business Name
The Pros & Cons of Using Your Name
A personal story, and no it’s not about my black coupe I named Elvira...
When I started in the graphics business some 20 plus years ago, it was all the rage to create cool and rememberable business names. So when it came time for me to go out on my own, I decided to go down that road myself.
Looking back, I still like what I’ve created. The logo is fun and says so much about myself and my services, but I think I would have gone the simpler route had I known how hard it is to stand out online these days.
I’m not saying I don’t get discovered with my unique business name and the way I present and position myself online, but now that I know the importance of a personal brand, I have to do double duty.
I have my business branded website and social media accounts AND I have my personally branded website and social media accounts. And I share and post on all of these platforms.
Think about when you give out a referral. Are you more likely to remember a business name or a personal name?
Hands down, a personal name attached to a service business goes so much farther these days.
Not only that, but if someone is referred to you, they are likely to go online and check you out. And if they do, what are they going to see?
Is it going to be your name in the default search body copy linked to your company website or will it be a picture of your latest dinner on your personal Facebook page? Or worse yet, someone else with your name?
All of these scenarios are not ideal if you want to be seen as the face of your business and get the reputation that you know your stuff and are the perfect match for that referral.
So, which way should you go?
Ultimately, there is no right or wrong approach. Some people love having their businesses named after themselves and experience wild success in doing so, while others reap the benefits of using a business moniker.
Amanda Johnson Young is a brand designer with over 20 years experience. READ MORE
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